Blog

Websites are the first point of contact with potential new customers and clients. It is the first impression you give as a company, and it sets the tone for your professionalism, branding, and purpose.

Clients are likely to judge the reliability and quality of your company based on the navigability and design of your website. Moreover, even if you already have a site, online trends change regularly, and it’s necessary to stay on top of what’s popular.

There are numerous signs to look out for to guarantee that your website is performing exactly as it should; here we have listed the top 5 signs that you need a new business website:

A New Business Website

1. Not mobile-friendly:

There are up to a trillion Google searches a year, and over half of those are on mobile devices. With these figures expecting to grow, Google has decided that focusing on mobile-friendly websites is the future.

Google now ranks websites based on their mobile adaptivity, which basically means how your website looks on phones and tablets. The perfect site in Google’s eyes loads quickly with all the information immediately at hand and works respectively for phone or desktop to give any device user what they want in an effective way. Meaning that if your website is not responsive, it will end up ranking much lower than it had previously.

2. Speed:

Consumers aren’t really as patient as they used to be. In fact, almost 40% of all consumers will abandon a site if it takes more than 3 seconds to load.

A slow website can quickly be interpreted as belonging to an unprofessional business. Not only does a long loading time frustrate customers, but it is also damaging to your search engine rankings. Having a website that loads fast will ensure that your clients stay to see what your business is about.

3. Poor Design and Content:

An essential factor of your online success is how regularly you update your business website.

An up-to-date website gives consumers certainty that your business is active and well, and web design is just as important as the information on your site. Consumers don’t have to be web design specialists to recognize an old and outdated web design. If your website is more than 3 years old, it may require a major update.

4. Outdated Platform:

If your site is over 5 years old, then it is in business terms “outdated.” Trends are always evolving, and for you to stay relevant, you need to keep updating your website. If your site is even older and designed using tables, this is clearly a sign you need to invest in a new website on a current platform.

5. Security:

As technology unfolds and our lives become ever more connected to the internet, the risks rise, and security becomes more critical. The same goes for your website; users want to feel secure when they’re browsing the web, particularly when it comes to making a buying decision.

Updating your website’s security certificate to SSL or something even more encrypted is essential to increase the security of your site and to make your users feel more confident.

So now you know, if your site falls under even one of these signs, then it is time to invest in a new website. Here at WordPress Website Vancouver, our design and development team will work with you to get you a fresh new website that will meet your needs and attract your customers. Call us today!

While there are those who feel strongly that employing any customization to WordPress themes is something to avoid at all costs, there are some good reasons why custom themes are recommended when it comes to WordPress websites.

WordPress Websites Vancouver

Here are 4 reasons why customization is the way to go:

1. You Want to Ensure the Theme You Choose is Secure and Safe

WordPress is an open sourced software, whereby anyone can design themes and provide them at no cost. Unfortunately, some of these free themes can be subject to malicious code by those who wish to cause harm on the Internet. By choosing customization, you are avoiding the potential threat that may come with predesigned themes, which could expose your business to online threats of hacking.

2. You Want a Unique Presence on the Internet

You may be in a position where you want your company to stand apart from the rest and in order to do so, custom design is the way to go, not settling for free or premium WordPress themes that many others also use. If you want to be unique, then customization is the answer.

3. There Are No Available Predesigned Themes That Meet Your Business Needs

If you have a business that requires customized features that are specific to your company needs, your best bet is to look at optimizing a WordPress theme by way of customization. Through a custom WordPress theme, you can make the necessary modifications needed in order to add extended functionalities etc., now and in the future.

4. You Want a Theme That is Optimized for Speed and Quality

Not all WordPress themes are well optimized for both speed and quality, and if you’re concerned about the user experience, you will want to look at a custom WordPress theme for your site. Using a custom WordPress theme will allow you to make the necessary modifications to coding that will optimize the performance and the user experience that is the end result for your online visitors. As well, free and premium themes are often heavy with features that not everyone needs, which can slow them down.

While it may cost more and involve more time to move forward with custom design and development of WordPress themes, it often can be the right decision to meet your business and customer needs.

There isn’t much debate around the fact that WordPress is a popular and well-known platform used by online businesses from all types of industries, and that it continues to rise in popularity today.

Just like any software though, there comes a time when you encounter errors on your website, and this can hold true for WordPress plug-in errors as well. When it’s time to fix WordPress plug-in errors on your website, consider these following 4 errors and fixes:

4 Common WordPress Plug-In Errors

1. Syntax Error

The annoying syntax error relates to issues within your website’s coding and is often typically located within the functions.php file. Although it doesn’t give a lot of detail in terms of the error itself, it will point to what the issue is and its location within your coding. To fix this, you will need to use an SFTP tool, such as FileZilla, in order to access the affected file and make the necessary changes required.

2. White Screen of Death

A rather tricky error to solve, as the white screen of death error is not displaying any type of error message, nor any guidance on how to resolve the issue, it simply displays a white screen and nothing else. In order to resolve this error, you will have to try different troubleshooting techniques (a sort of hit and miss strategy). Some things you could try are disabling your WordPress plug-in, in the event it is faulty, disabling your theme and perhaps replacing it with a default theme offered by WordPress, increasing memory limits, or clearing out your site cache.

3. 404 Error

A very common error found on the Internet, which often indicates a website has broken links or a changed URL. If you find your website encountering a 404 error, it may be related to the

htaccess file. Try regenerating this file, and if this does not resolve the issue, try re-uploading a newhtaccess file. When creating the new file, use this default code:

# BEGIN WordPress
<IfModulemod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ – [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress

4. Connection Times Out

WordPress plug-in errors can result from connection time-outs, which are caused by not having enough memory to work with. A simple fix is to increase the memory within your

wp– config.php file by adding the following code to the file:

define(‘WP_MEMORY_LIMIT’, ’64M’);

WordPress plug-in errors happen on your website, but when it comes time to fix them you can source out some solutions online or consider getting assistance from a professional company, such as WordPresswebsitevancouver.ca.

If you are running a website, search engines are incredibly valuable sources of organic traffic, leads, and customers. As WordPress is widely known as an SEO friendly platform, you should use a well-optimized WordPress theme, coupled with a top WordPress SEO plugin, to reap the real benefits that optimization can offer. However, with hundreds of SEO plugins available, it may sound like a challenging task to choose the best SEO plugin for WordPress.

Continue reading

A staging site is frequently used while building a new website, but it can also come in handy when updating and upgrading an existing site. By working in a staging setting, you ensure that the experience of your visitors isn’t interrupted as you make edits. The original site continues to operate normally until a decision is made to push those changes live.

Continue reading

When people think of the cost of WordPress, they tend to focus on how much it takes to get a WordPress site up and live. But, what about the yearly fees for maintaining your WordPress site?

The costs associated with a site don’t end once the site is built. Building a good WordPress site isn’t just about getting a domain name and paying for hosting. WordPress users should think about the long term and how much WordPress will cost them over time. Continue reading

When most people think about social media marketing for business, they typically think Facebook or Instagram. While these social media marketing tools are effective in helping to harness online business success, there are other social media channels that can be very effective for online business success, such as Twitter. Continue reading

Keeping the theme updated on your WordPress website is quite necessary since your goal is to be relevant, functional, and secure for the long game. For this goal to be achieved,one of the best ways to do it is by investing resources in product updates.

Continue reading

If you looking to build and launch a business website, you want to make sure you do it the right way the first time around. There are a number of CMS platform out there on the market today from which to choose, but some are more popular than others.

Continue reading

Accessing information via the Internet is a regular task performed by people around the world and websites that include good search function capabilities provide a good user experience for their site visitors.

It is important that your visitors are able to efficiently find what they need on your website, so a well-functioning search is essential. If you’re not sure whether to stick with WordPress Search vs. Google Custom Search, consider this comparison between the two:
Continue reading