Online retailers develop a website primarily for the purposes of conveying their business brand and promoting their services and products to consumers in the digital world. What some online business owners may not realize is that their website can also serve as a powerful resource for customers to research and compare products,in order to make educated decisions prior to purchasing.
Retailers that incorporate product reviews within their websites can provide big benefits for their online stores. Here are 5 business benefits of product reviews, of which all online business owners should be aware:
1. Establishes Trust and Credibility
By including product reviews (both positive and negative) on websites, consumers will feel a sense of authenticity and transparency about a business’ profile. Website visitors are more likely to become paying customers if they have a sense of trust in the company they wish to purchase from.
2. Showcases What a Business Does Well
Positive product reviews generated by past customers work well to showcase what a business does well, in terms of product offerings, service, delivery, etc.
3. Enhanced SEO Rankings
Having positive product reviews posted on other sites, such as social media channels and other third-party online review sites, will help produce higher SEO rankings among major search engines, such as Google. Search engines crawl these sites and their findings influence the search results rankings for the business.
4. Converts Customers into Brand Ambassadors
While not every customer who provides a positive product review will become a brand ambassador for your business, there will be some who will go that extra step to share the positive experience they had with your company’s brand, products, or services to friends and family, either by word of mouth, or on social media.
5. Improves Product/Service Quality
Product reviews can be a powerful tool for providing insight about which product features are favorable to consumers and which are not. Businesses can better fine-tune both their products and services by extracting valuable customer insights from their product reviews.
Consumers these days are savvy shoppers who will research products and services prior to making their purchases. Including product reviews on business websites not only helps consumers get the information they need to make an informed decision on their purchases,but works to drive increased traffic and sales for online businesses.
