While some still believe having a responsive Website design is something to consider, others who are on the ball in the digital world know for a fact that responsive Website design is a necessity. It has now been a few months since Google announced that unless Websites are optimized for mobile access, rankings within their mobile search engine will be significantly lowered.
If Google’s heavy handed directive is not enough to convince you to use responsive Website design, here are 5 other great reasons why you should do so now:
1. INCREASED CONVERSION RATES
Websites which are not mobile responsive cannot be effectively accessed by online visitors who are using mobile devices. This in itself is a huge hit to an online business’ profits as according to comScore research, the number of mobile users has risen from 400 million in 2007 to nearly 1.8 billion in 2014.
2. IMPROVED SEO RANKINGS
Providing a responsive Website enhances user experience and as a result Google rewards you with higher search rankings. Given the rise in mobile search use by consumers it makes good business sense to convert your Website to responsive.
3. SIMPLER TO MANAGE
It has been common practice for many online businesses to have two different Websites, a primary Website and a mobile Website. Converting your Website for responsiveness eliminates the need to manage two different sites simultaneously. Not having to juggle two different Websites frees up time spent on updating content, as only one site would need updating. Responsive Websites adapt accordingly to different mobile devices, displaying both layout and content that is easy to view and utilize.
4. SOCIAL MEDIA FUELS MOBILE SHOPPERS
Given the huge percentage of social media users these days on mobile devices and the fact that it is steadily increasing in popularity, adding social media links and going responsive on your Website is a sure way to increase traffic to your site.
5. STAY AHEAD OF THE COMPETITION
Probably one of the most important factors for all online businesses is the ability to stay ahead of the competition. It is highly competitive out there in the digital world, so businesses cannot rest on their laurels when it comes to promoting their business. If you want to stay ahead of your competitors, act now and give convert your Website to responsive.
