Websites are the first point of contact with potential new customers and clients. It is the first impression you give as a company, and it sets the tone for your professionalism, branding, and purpose.
Clients are likely to judge the reliability and quality of your company based on the navigability and design of your website. Moreover, even if you already have a site, online trends change regularly, and it’s necessary to stay on top of what’s popular.
There are numerous signs to look out for to guarantee that your website is performing exactly as it should; here we have listed the top 5 signs that you need a new business website:
1. Not mobile-friendly:
There are up to a trillion Google searches a year, and over half of those are on mobile devices. With these figures expecting to grow, Google has decided that focusing on mobile-friendly websites is the future.
Google now ranks websites based on their mobile adaptivity, which basically means how your website looks on phones and tablets. The perfect site in Google’s eyes loads quickly with all the information immediately at hand and works respectively for phone or desktop to give any device user what they want in an effective way. Meaning that if your website is not responsive, it will end up ranking much lower than it had previously.
2. Speed:
Consumers aren’t really as patient as they used to be. In fact, almost 40% of all consumers will abandon a site if it takes more than 3 seconds to load.
A slow website can quickly be interpreted as belonging to an unprofessional business. Not only does a long loading time frustrate customers, but it is also damaging to your search engine rankings. Having a website that loads fast will ensure that your clients stay to see what your business is about.
3. Poor Design and Content:
An essential factor of your online success is how regularly you update your business website.
An up-to-date website gives consumers certainty that your business is active and well, and web design is just as important as the information on your site. Consumers don’t have to be web design specialists to recognize an old and outdated web design. If your website is more than 3 years old, it may require a major update.
4. Outdated Platform:
If your site is over 5 years old, then it is in business terms “outdated.” Trends are always evolving, and for you to stay relevant, you need to keep updating your website. If your site is even older and designed using tables, this is clearly a sign you need to invest in a new website on a current platform.
5. Security:
As technology unfolds and our lives become ever more connected to the internet, the risks rise, and security becomes more critical. The same goes for your website; users want to feel secure when they’re browsing the web, particularly when it comes to making a buying decision.
Updating your website’s security certificate to SSL or something even more encrypted is essential to increase the security of your site and to make your users feel more confident.
So now you know, if your site falls under even one of these signs, then it is time to invest in a new website. Here at WordPress Website Vancouver, our design and development team will work with you to get you a fresh new website that will meet your needs and attract your customers. Call us today!
