There are a number of content management systems available on today’s market. One particular CMS platform which has become one of the most popular choices among business owners is, of course, WordPress.
When first introduced in 2003, WordPress was primarily used as a platform for bloggers, but over the years it has evolved into a powerful platform for developing websites. So why do business owners choose a WordPress site over other CMS options? Here are 6 big advantages of a WordPress site:
1. It’s Free
A perfect option for startup businesses, or businesses who want to keep operating costs to a minimum, WordPress is an open source software with no hidden costs, or fees.
2. Simple To Understand And Use
There is no need to have an IT background in order to use WordPress. If you choose a free or paid theme, building a WordPress site is simple and takes minimal time, as WordPress is built with an intuitive interface.
3. Managing And Maintaining A WordPress Site Can Be Done From Any Computer
A key advantage of a WordPress site is the ability to not only manage, but also to maintain your WordPress site from any computer, or mobile device, as WordPress is a browser-based CMS platform.
4. Google Is Fond Of WordPress
WordPress has an “all-in-one” SEO plug-in which optimizes all pages on a website for popular search engines, such as Google, to be able to crawl and index pages with ease. Add that to the innate SEO friendly nature of WordPress coding and you are setting your site up for rankings success.
5. Accommodates Mobile Friendliness
With so many of us using mobile devices these days, it’s critical for online business owners to incorporate mobile friendliness when it comes to their websites. WordPress is a mobile ready platform and the ability to make a site responsive is also possible, through the use of WordPress responsive themes and plug-ins.
6. Easy To Add Functionalities
You can easily add additional functionalities to a WordPress site, such as the addition of social media channels like Facebook or Twitter, an events calendar, video, contact forms, etc.
