Today, internet marketing is the most popular way of promoting a business. It helps business owners and entrepreneurs in building a customer base. Consumers research a lot before purchasing a product. They try to know the feedback from your previous customers. It is therefore, important to provide them with the accurate information about your business and the products or services you deal with. This practice has given rise to various review portals consumer forums and review blogs.
Guest Blogging
Blogging is an important way to spread your business or to let the consumers know about your products or services. Guest blogging is an important technique when it comes to product reviews. There are many ways to optimize guest blogging. Search for similar domain blogs with high page rank using your keywords. After identifying such blogs, connect with them. You can ask the blog owners to write blog posts for you. However, you have to make sure that they understand your business. This arrangement is often done in exchange of blogging for them or as a paid service.
If you are into the business of selling products, you can ask bloggers to write reviews for some of your products. It is always helpful if you provide them with a set of keywords.
Traps in Guest Blogging
In order to get more traffic in a less time, some website owners and internet marketing professionals try to connect to link networks and other spamming sites. This is a tempting shortcut that will not only undermine the brand name but also lead to banning of your site in the Google search results.
Google’s Matt Cutts shares some points about what one should not do in guest blogging.
• Guest blogging should not be the only link building strategy
• Should not send mass emails to guest blog to random sites
• Should not use same article on different sites
• Should not spin an article and reuse it many times
In short, he asks not to do automated, low quality and abusive guest blogging without any “editorial” value.
Benefits of Guest blogging
There are many benefits of guest blogging. It helps you to connect to the target audience to the in a shorter period of time. In addition, it increases the page rank of your website. However, the back links should be of high quality.
Guest bloggers have a strong hold on their followers and can easily influence them. If you select blogs that deal with the same products or services you offer, you will not only be able to get good traffic to your site but also can enhance the turnover.
