What is WordPress Premium?
Millions of people use WordPress.com to host their sites for free. However, the basic account has certain limitations. The Premium account allows you to access many extra features, with a range of benefits. Upgrading to Premium does not mean changing to a newer version. In practice it means adding Premium features to your current site. It’s an update of your site to make it more customizable.
WordPress is one of the most popular modes of publishing information on the Internet. 17.6% of all websites are powered by it. People like it because it’s extremely dynamic. WordPress website templates can be tailored to suit any level of business, from the casual blogger to the multinational corporation.
Upgrades and Fixes
WordPress is a living, evolving platform. Such is the Internet that nothing stays static for long. Neither can your business afford to remain static in a river of virtual information. WordPress software gets updated all the time. If you’re using free themes, this can result in sudden changes to how the theme looks or functions. These errors can be disruptive, irritating and time-consuming to correct. Depending on what WordPress website templates you happen to pick, you may find yourself making readjustments or complete overhauls. Premium websites are much more stable and if a problem occurs, the fixes are much, much faster.
Unless you have Premium, there’s no real certainty of upgrades or fixes. This means that when a problem does occur, it’s up to you to manually make the tweaks and resolve the issue. Such issues may occur periodically, every few months. If time is money, then this can be a serious inconvenience. With a free theme you don’t have the same access to updates and WordPress support.
Street Cred
There’s no denying the extra credibility which a Premium website gives you. Customers and users instinctively know the difference between a generic free site and an advanced Premium one. The more credibility your company has, the more trust. All this translates into increased traffic and greater user engagement. While free accounts offer an impressive range of WordPress website templates, Premium sites allow for far greater variation. On every level, a Premium site is simply more professional. It’s safer and more secure. You don’t have to worry about whether your free theme contains hidden links or malicious viruses.
The face of your company should be unique. If you use a free theme (even one of the less common ones) you can be sure that there are thousands of websites out there which look similar to yours. This is much less of an issue with a Premium site. The level of modification and customization within Premium WordPress website templates allows you to create something basically unique.
